Rana.RealEstate
Building Online Success for a Real Estate Company providing IDX for MLS listings
View WebsiteClient:
Rana Real Estate
UX Designer:
Shabnam Paidarfard
Services:
- Website Design & Development
- Implementation of IDX
Overview
Rana.RealEstate is a privately held global provider of residential and commercial real estate services, operating with three offices and an alliance with Sync Brokerage Real Estate that extends its reach to California and Florida. The company is renowned for delivering exceptional value-added services, including Agency Leasing, Advisory Groups, Tenant Advisory, Capital Markets, and Asset Services, catering to investors, owners, and occupiers of all commercial property types.
Customer demand
Rana.RealEstate stakeholders aimed to enhance a few key areas of their website: Live property listings, lead generation, mobile user friendly SEO optimized, and service pages. Their specific objectives were to:
Strategy
To achieve these goals, we conducted user interviews, followed by a card sort and a tree test. During our interviews with Rana.RealEstate stakeholders, we consistently heard that the site was challenging to navigate. Therefore, validating the new proposed navigation structure became a top priority. The tests were crucial in identifying areas where the navigation might still cause confusion, allowing us to make necessary adjustments before finalizing the structure.
During the UX strategy phase, we used our learnings to design the site architecture and create wireframes. Our wireframes served as “blueprints” for the site layout and allowed us to quickly test ideas to make sure we were optimizing the user experience. We designed and developed features collectively to ensure that the website provides a comprehensive and user-friendly experience for both clients and real estate professionals.
Features
Real Estate Features
"I've been working with Elash Design since 2019 to enhance my online presence as a realtor, and they have consistently delivered outstanding results. Their team is knowledgeable, professional, and responsive, always aligning with my vision. They've created a beautiful website for me and significantly improved my SEO, leading to increased traffic and better rankings. With my MBA in marketing, I highly recommend Elash Design for any realtor or business owner looking for reliable and high-quality web development and SEO services. Thank you for your continued excellent work!"
– Rana Khanjani
Owner of Rana.RealestateProject synopsis
Overall, the redesign had a net positive impact on Rana.Realestate’s online presence and business operations. With an upgraded digital curb appeal, Rana.Realestate website design communicates crucial information much more clearly than before. In addition, the property management feature has simplified the data entry workflow, saving the Rana.Realestate team the time they used to spend doing redundant data entry and verification. Considering how crowded and competitive the Southern California commercial real estate market is, these improvements are worth their weight in gold. After all, in the world of commercial real estate, time truly is money.
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