ShopSK
SK Market Corporate hired us to design 2 websites and 2 native apps for their brand. This case study is about ShopSK online liquor retail & delivery.
View ShopSk Website View IOS AppClient:
SK Markets
Product Designer
Shabnam Paidarfard
Services:
- UX Design
- Shopify Development
- IOS & Android Apps
- Ecommerce SEO
- Digital Marketing
Overview
ShopSK.com is a premier online liquor store that caters to a wide range of customer preferences. Whether customers prefer delivery, shipping, or in-store pickup, ShopSK.com offers a seamless experience. The store boasts a diverse selection of imported and domestic brands, from high-end liquors and limited-edition finds to more accessible options, all at unbeatable price points.
Customer demand
ShopSK.com initially operated on a WooCommerce platform but faced limitations in scalability, user experience, and sales performance. The client sought to enhance their e-commerce capabilities to better serve their customers and drive significant growth in sales.
Strategy
To achieve these goals, we conducted user interviews, followed by a card sort and a tree test. We proposed migrating ShopSK.com from WooCommerce to a new, more robust website on Shopify. The Shopify platform was chosen for its scalability, ease of use, and extensive features tailored to e-commerce businesses. Our approach included:
- Enhanced User Experience:
- Designed a user flow to navigate the users from landing pages directly to checkout with fewer clicks. Organized, optimized, and tagged all products to be used for filters and all sales channels such as Google Ads.
- Refined the website’s user interface to make it even more intuitive and engaging.
- Improved site navigation and search functionality to help customers easily find their desired products.
- Optimized Performance:
- Implemented performance enhancements to reduce page load times and improve overall site speed.
- Further optimized the checkout process to streamline the customer journey from product selection to purchase.
- Targeted Marketing Integration:
- Leveraged advanced analytics to better understand customer behavior and preferences.
- Integrated personalized marketing campaigns to drive repeat purchases and increase customer loyalty.
- SEO & Marketing Integration:
- Enhanced SEO efforts to drive organic traffic to the new Shopify site.
- Integrated marketing tools within Shopify to allow for targeted campaigns and better customer engagement.
We said "let's create what people want and your business needs"
Strategy
Making the complicated simple01
Research that yields results
To achieve these goals, we conducted user interviews, followed by a card sort and a tree test. We proposed migrating ShopSK.com from WooCommerce to a new, more robust website on Shopify. The Shopify platform was chosen for its scalability, ease of use, and extensive features tailored to e-commerce businesses.
02
Our Approach
Recognizing the need for continuous improvement, we embarked on a second redesign of the ShopSK.com website with the following key objectives:
Enhanced User Experience: We refined the website’s user interface to make it even more intuitive and engaging. Additionally, we improved site navigation and search functionality, enabling customers to easily find their desired products.
Optimized Performance: Performance enhancements were implemented to reduce page load times and improve overall site speed. The checkout process was further optimized to streamline the customer journey from product selection to purchase.
Targeted Marketing Integration: By leveraging advanced analytics, we gained a deeper understanding of customer behavior and preferences. Personalized marketing campaigns were integrated to drive repeat purchases and increase customer loyalty.
Sales Growth & Conversion
Further Enhancing the Experience03
Sales Growth & Conversion Rate Improvement
The migration to Shopify, coupled with a strategic UX overhaul, produced exceptional results. Within just one year, sales surged by 558%, demonstrating the power of a well-executed platform transition. The conversion rate also saw a significant 104% increase, greatly enhancing the store’s overall profitability.
04
Second Redesign: Further Enhancing the Experience
Building on this success, the second redesign yielded even more impressive outcomes. The redesign led to a 75% increase in orders, highlighting the effectiveness of the enhanced user experience and site performance optimizations. Furthermore, sales saw another 118% increase, firmly establishing ShopSK.com as a market leader in its space.
Conclusion
Driving business success05
Unlocking Full Potential
By transitioning to Shopify and applying continuous strategic enhancements focused on UX and platform optimization, ShopSK.com was able to unlock its full potential. The combined efforts of the migration and redesign resulted in unprecedented growth in both orders and sales, setting a benchmark for the power of e-commerce optimization in driving business success.
"Shabnam is a true expert & professional in web development, design and search engine optimization. We continue to see excellent results in our analytics and rankings. Highly recommend! "
– Jake Fermanian
Vice President at Super King MarketsWait, not happy with your eComm store's conversion rate?
We'll perform a (free) UX audit for you
here are the areas we'll look at:
Get in touch with us to see how we can help you with your project.
Contact us