What is Technical SEO

We help Google to understand your site.

What is Technical SEO?

Technical SEO refers to the process of optimizing the technical aspects of a website in order to improve its search engine visibility and performance. This involves implementing various technical optimizations that help search engines crawl, index, and understand the website's content.

Some examples of technical SEO optimizations include improving website speed and performance, optimizing site structure and navigation, implementing structured data markup, ensuring website security with HTTPS, and optimizing mobile-friendliness and responsive design.

Technical SEO is important because it helps search engines understand the content of a website and rank it higher in search results. By implementing technical SEO best practices, websites can improve their search engine visibility, attract more traffic, and ultimately drive more conversions.

Technical SEO process:

Conducting a technical audit of the website to identify any issues or areas that need improvement.
Analyzing the website's crawlability, including URL structure, robots.txt file, XML sitemap, and canonicalization.
Evaluating website speed and performance, including page load times, server response times, and image optimization.
Checking for mobile-friendliness and responsive design, including font sizes, button sizes, and viewport sizes.
Reviewing website security, including the use of HTTPS and SSL certificates.
Implementing structured data markup to help search engines understand the website's content and improve visibility in search results.
Optimizing website architecture and navigation to make it easier for users and search engines to navigate the website.
Monitoring website performance and making ongoing improvements based on data analysis and user feedback.
Staying up-to-date with the latest technical SEO best practices and search engine algorithm updates to ensure the website remains optimized for search.

At Elash Design we specializing in technical SEO, our focus is on optimizing the technical aspects of your website to improve its search engine visibility and overall performance. This involves a deep understanding of search engine algorithms, website architecture, and coding best practices. We work closely with our clients to identify and fix technical issues that may be hindering their search engine rankings, such as broken links, slow page load times, and poor mobile responsiveness. Additionally, we implement strategies such as XML sitemaps, structured data markup, and canonical tags to ensure that search engines can properly crawl and index your site's content. Our goal is to provide our clients with a solid technical foundation that allows their website to rank higher in search engine results, attract more traffic, and ultimately drive more conversions.

If your content isn't showing up in Google Search it mean you are not meeting the minimal technical requirments. Test your page to see:

Googlebot isn't blocked. Test your robot.txt file to see if you're unintentionally blocking Googlebot from crawling your site.
The page works, meaning that Google receives an HTTP 200 (success) status code.
The page has indexable content.

Find out how Google sees your site

To get started, test your site in the Mobile-Friendly Test to see how Google sees your site.

You may be surprised to find that Google doesn't always see everything that you see in the browser.

In today's world, having a mobile-friendly website is crucial to your online success. Not only do mobile users make up a significant portion of your potential customer base, but Google also places a high priority on mobile-friendly sites when ranking search results.

If your website is not mobile-friendly, it can lead to a poor user experience, such as slow loading times, awkward formatting, and difficult navigation. This can lead to high bounce rates and a negative impression of your brand.

To avoid these issues and ensure that your website is optimized for mobile users, consider implementing responsive design. Responsive design automatically adjusts the layout and content of your site to fit the screen size of the device being used, whether it's a smartphone, tablet, or desktop computer. This not only creates a positive user experience but also helps your site rank higher in Google's search results.

So if you want to improve your online visibility and attract more customers, make sure your website is mobile-friendly.