AI Search Optimization · From Traditional SEO to AI Discovery
Make Your Brand Visible on Google and AI Search
Get found in search and AI answers, and get more traffic from ChatGPT, Gemini, Claude, Meta AI, Perplexity and Google’s AI Overviews. These assistants now answer many questions before anyone clicks a link. We make sure they understand your business correctly and have clear, trustworthy pages to cite when they recommend a provider like you.
- ChatGPT, Gemini, Claude, Meta AI
- Google, Bing, Yahoo, Apple Maps
- More traffic from AI search
- Free visibility audit
We just moved to Pasadena with two kids. Which dentist takes Delta Dental and is open Saturdays?
Sunrise Family Dental is the strongest match: kids and adults, Saturday hours and online booking.
Free audit
Get a free audit of how your brand shows up on AI and search
We check how your business appears where customers look today, and send you a short report of what’s missing or wrong. It’s free, with no obligation.
AI assistants
What ChatGPT, Gemini, Claude, Meta AI and Perplexity say when asked about your business and your services.
Search engines
How you show up on Google, Bing and Yahoo, including Google’s AI Overviews.
Maps
Your listings on Google Maps and Apple Maps: name, hours, category and reviews.
Business details
Whether your name, address, phone and services match everywhere they appear.
Example report · fictional business
Brand visibility: Sunrise Family Dental
43/100
| Platform | Score out of 100 | What we found |
|---|---|---|
| ChatGPT | 35 | Mentioned, wrong hours |
| Gemini | 20 | Not mentioned |
| Claude | 40 | Mentioned |
| Meta AI | 15 | Not mentioned |
| 70 | Page 1, Maps pack | |
| Bing / Yahoo | 45 | Page 2 |
| Apple Maps | 25 | Old address |
AI mentions per month, after fixes (example)
See it in action
When AI recommends a business, will it be yours?
More people now ask ChatGPT, Gemini, Claude or Meta AI who to hire instead of searching Google. The assistant answers with a few businesses and cites its sources. AI search optimization makes your brand one of the businesses it can find, trust and recommend, which brings more traffic from AI search.
From traditional SEO to AI discovery
People don’t type keywords into AI. They ask questions.
On Google, people type a few service keywords. With AI assistants, they talk: they describe their situation and ask a full question. The assistant then recommends the businesses whose pages answer every part of that question, such as location, insurance, hours, price range and who they serve.
Typed into Google: 🔍 dentist pasadena
Asked to an AI assistant: “We just moved to Pasadena with two kids. Which family dentist takes Delta Dental and is open on Saturdays?”
To be recommended, your site needs: family care, accepted insurance and weekend hours, stated on the page
Typed into Google: 🔍 ada website audit
Asked to an AI assistant: “My store got a letter saying our website isn’t accessible. What should I do, and who can fix it fast?”
To be recommended, your site needs: a clear process, turnaround time and a starting price
Typed into Google: 🔍 liquor delivery near me
Asked to an AI assistant: “Where can I get a bottle of mezcal delivered tonight in Glendale?”
To be recommended, your site needs: delivery area, delivery hours and an in-stock catalog
Typed into Google: 🔍 web designer los angeles
Asked to an AI assistant: “Who’s a good web designer in LA for a small law firm, and roughly what does it cost?”
To be recommended, your site needs: industries served, real examples and a price range
That’s why AI search optimization rewrites your pages to answer the real questions, not just repeat keywords.
The problem
Why businesses get left out of AI answers
AI tools describe businesses from whatever they can find, and they often get services, locations or prices wrong. Thin service pages, conflicting business details across directories and missing structured data make a business easy to skip.
AI search optimization fixes the inputs AI tools rely on.
GEO, AEO, AI SEO
GEO and AEO: what they mean and how they fit together
GEO (generative engine optimization) and AEO (answer engine optimization) are newer names for parts of the same job: making your business the clear, trustworthy answer when someone asks a question. We do both as part of AI search optimization, on top of solid SEO, not as a separate trick.
GEO: generative engine optimization
Getting your business mentioned, cited and recommended in AI-written answers from ChatGPT, Gemini, Claude, Meta AI, Perplexity and Google’s AI Overviews.
AEO: answer engine optimization
Writing and structuring pages so they answer questions directly, for featured snippets, “People also ask”, voice assistants and AI answers.
SEO: the foundation
Fast, crawlable, trustworthy pages and a consistent business profile. Google says the same SEO best practices apply to its AI features, so GEO and AEO only work when the SEO underneath is solid.
Source: Google Search Central, AI features and your website.
What's included
What AI search optimization includes
AI visibility audit
We ask the main assistants the questions your customers ask. We record whether you appear, what they say, and which sources they cite.
Entity cleanup
One consistent name, address, phone, services and description across your site, Google Business Profile, directories and social profiles.
Structured data
Organization or LocalBusiness, Service, Person, Product and FAQ schema, only where it truly applies.
Answer-ready content
Service pages rewritten so each one answers who, what, where, cost range and how, in plain sentences an assistant can quote.
Trust signals
Named experts with bios, real reviews, case studies with documented results, and clear policies.
Technical access
Pages that crawlers can reach and render, a clean robots.txt and sitemap, and fast load times. See technical SEO.
Monitoring
A repeat check of the same questions each month, plus brand mentions.
Honest answer
What we can and can’t promise
No one can guarantee placement in AI answers, and anyone who promises it is guessing. Google says there are no special requirements to appear in AI Overviews beyond normal SEO best practices (Google Search Central: AI features and your website). So this service is built on strong SEO, accurate business facts and genuinely useful pages, which is what AI tools rely on.
Process
How AI search optimization works
Audit
We ask the main AI assistants your customers’ questions and record what they say.
Fix the facts
We make your business details match everywhere they appear.
Rebuild key pages
We rewrite your main service pages to answer real questions clearly.
Add structured data
We add schema that describes your business, services and people.
Monitor and report
We repeat the same questions each month and report what changed.
Deliverables
What you receive
- AI visibility reportThe questions we asked, each answer, and the sources cited
- Fact correctionsEvery wrong or conflicting business detail, and what we fixed
- Rewritten service pagesPlain answers to who, what, where, cost and how
- Validated structured dataSchema that matches what’s on the page
- Monthly reportThe same questions, re-asked, so you can see the change
- AI traffic trackingVisits from ChatGPT, Gemini, Claude and others in Google Analytics
No two businesses are the same. We’re not cookie cutters.
Your price depends on your goals, your market and where you stand today. Start with a free evaluation:
- We review how visible your business is today
- We run a quick audit of what’s holding you back
- You get a custom plan and a fixed quote
The free evaluation shows where you stand. The in-depth audit is a detailed review of what ChatGPT, Gemini, Claude, Meta AI and Google’s AI Overviews say about you and what to fix first. If you hire us for the fixes, the audit fee is credited toward that work.
Get your free evaluationRelated
Services that work with AI search
Local SEO
Local SEO and Google Business Profile: the base AI tools draw on for local recommendations.
Technical SEO
Technical SEO: crawling, rendering, indexing and speed.
Accessibility
ADA accessibility audit: semantic, accessible pages are easier for machines to read.
Dental practices
Dental practice marketing: our package for practices, with AI visibility built in.
Full package
Website SEO + local SEO + AI SEO in one monthly package.
Answers
AI Search Optimization FAQs
How is AI search different from Google search?
On Google, people type a few keywords, like “dentist pasadena”. With ChatGPT, Gemini, Claude or Meta AI, they ask a full question, like “Which family dentist in Pasadena takes Delta Dental and is open Saturdays?” The assistant recommends businesses whose pages answer every part of the question.
Is AI search optimization different from SEO?
It builds on SEO. The same crawlable, trustworthy pages rank in Google and get cited by AI tools. The extra work is in entity consistency, answer-style content and checking how assistants describe you.
How long does it take to see results?
Fixes to your facts and pages take effect as AI tools and search engines recrawl, usually over weeks to a few months. We report what changes month by month.
Is this the same as GEO or AEO?
Yes. GEO (generative engine optimization) focuses on being cited in AI-written answers, and AEO (answer engine optimization) focuses on pages that answer questions directly. Both are included in our AI search optimization, built on regular SEO.
Do I need an llms.txt file?
It’s optional. No major AI search provider has confirmed using it, so we focus on what’s known to matter first.
Can you track traffic from ChatGPT?
Partly. Some assistants send referral traffic that shows in Google Analytics, and we track it. Many answers produce no click, which is why we also track mentions directly.
Google and AI search
Win more searches on Google and AI
Get your free visibility audit. We’ll show you how your brand appears on AI assistants, Google, Bing, Yahoo and Apple Maps today, and what we’d fix first.
Or call (323) 333-6480