Case study
Trellis
Transforming Trellis.law Through Strategic UX Design
Platform design for a comprehensive AI-powered state court research and analytics platform used for B2B and B2C.
Overview
Trellis.law is a leading legal research and analytics platform designed to provide law firms, lawyers, and legal professionals with critical data on judges, legal filings, and case analytics. The client sought a comprehensive redesign to improve the user experience (UX), drive higher engagement, and improve conversion rates for their subscription services.
Challenge
Boosting Engagement, Conversion, and Retention
- Complex User Interface (UI): The existing UI was cluttered and difficult for users to navigate. Legal professionals found it hard to discover relevant information quickly, which resulted in reduced engagement.
- Low Subscription Conversion Rates: Despite a solid service offering, the subscription page was not optimized to convert visitors into paying customers, leading to low subscription growth.
- Lack of Mobile Optimization: With a growing number of users accessing the platform from mobile devices, the platform’s performance on smaller screens was suboptimal, affecting usability.
- SEO and Organic Traffic Decline: Trellis.law needed to improve its visibility on search engines to drive more organic traffic and capture new users effectively.
- Customer Retention: The client also sought strategies to retain existing customers and increase the lifetime value of each subscriber.
UX Design & Strategy
- Prototypes
- Information Architecture
- Research
- Funnel Implementation
- UX/UI Design
- A/B testing
- UI Development
- Wireframes
Strategy
Making the complicated simple
Research that yields results
To achieve the goals set by Trellis.law, Shabnam began by conducting extensive user interviews with key stakeholders, including lawyers, followed by competitor research to identify strengths and gaps in the legal tech market. Additionally, she utilized A/B testing to refine the subscription page, ensuring it met user needs while driving higher engagement and retention.
Her Approach
Recognizing the need for continuous improvement, Shabnam embarked on a comprehensive redesign of Trellis.law with the following key objectives:
Enhanced User Experience: She reimagined the user interface to create a more intuitive and engaging experience. This included designing enhanced search result features to help users find relevant legal data quickly, while improving overall site navigation.
Optimized Performance: Shabnam implemented performance enhancements to reduce page load times, making the site faster and more responsive on all devices, particularly mobile. Her UI development focused on creating a seamless experience for users across smaller screens, improving accessibility and convenience.
New Feature Development: She designed and implemented new features, such as detailed analytics for judges, providing users with valuable insights. Every feature was approached with a comprehensive UI/UX strategy to ensure clarity, ease of use, and efficiency for legal professionals.
Targeted Subscription Page Enhancements: By utilizing A/B testing, she optimized the subscription page to better serve Trellis.law’s customers, helping drive significant growth in conversions. This approach allowed her to design a layout that reduced friction and improved user satisfaction.
Sales Growth & Conversion
Further Enhancing the Experience
Sales Growth & Conversion Rate Improvement
The implementation of Shabnam’s strategic UI/UX redesign, combined with optimized performance and enhanced SEO, led to exceptional results. Trellis.law saw significant improvements in user engagement, subscriptions, and overall site performance, setting a strong foundation for future growth.
Conclusion
Driving business success
Final Step: Organic SEO & Retention
Shabnam focused on improving organic SEO, helping Trellis.law attract more traffic and retain users by integrating advanced analytics to understand user behavior and preferences. This data allowed her to refine marketing strategies and drive repeat engagement.
"I found Shabnam to be a true professional in the product design field when I worked with her. She is responsible and dedicated to every aspect of the design process. Each decision she made was based on extensive research in the project's domain. Shabnam has proven to be a talented and reliable designer."