Layer 5 of the SEO stack

Local Services Ads: The Verified Spot Above the Map

Google Local Services Ads are pay-⁠per-⁠lead listings that appear at the top of local search results with a Google Verified badge. Customers can call, message or book straight from the ad, and you pay only when they contact you. Your business must pass Google’s screening and verification first.

Get your free evaluationCall (323) 333-⁠6480
  • Pay per lead
  • Google Verified badge
  • Call, message or book
  • Works with local SEO

Explore

What a Local Services Ad looks like

Hover over or tap a number to see what each part of the ad does.

  1. Sponsored, at the topThese ads appear above the map and the regular results for local searches.
  2. Google Verified badgeShown after your business passes Google’s screening and verification.
  3. ReviewsYour rating and reviews, so customers can compare at a glance.
  4. Service area and hoursWhere you work and when you’re available.
  5. Call, message or bookYou pay when a customer contacts you, not when they click.

Illustration with a fictional business.

What we do

What our Local Services Ads management includes

  • Eligibility checkWhether your category and area qualify
  • Setup and verificationBusiness details, documents and screening steps
  • Service areas and job typesOnly the work you want
  • BudgetSet by the number of leads you want each week
  • ReviewsConnected to your review program
  • Lead trackingCalls, messages and bookings reported monthly

Source: Google: Local Services Ads.

Answers

Local Services Ads FAQs

How are Local Services Ads different from Google Ads?

They’re a separate product. Local Services Ads charge per lead (a call, message or booking) instead of per click, show a Google Verified badge and require screening.

Which businesses can use them?

Many categories, including home services, legal services, real estate and health services such as dentists, optometrists and chiropractors. Availability depends on your category and location.

How much do they cost?

You set a budget based on how many leads you want each week. The cost per lead depends on your category and area.

Do they replace local SEO?

No. Ads stop when the budget stops. Local SEO keeps your free map listing working. The strongest setup uses both.

No two businesses are the same

Get the verified spot above the map

Start with a free evaluation. We review how visible your business is today, run a quick audit and send a custom plan with a fixed quote.

Get your free evaluationWhy you need the full stack

Or call (323) 333-⁠6480