Dental Practices · Website + Local SEO + Reviews
Dental Practice Marketing Package
One package that covers what a dental practice needs to get found and booked: a fast, accessible website, local SEO, a fully optimized Google Business Profile, online booking and an honest review system. Built for single-location and multi-location practices across the US.
- WCAG 2.2 AA website
- Google Business Profile
- HIPAA-aware forms
- No review gating
The problem
Why piecemeal dental marketing falls short
Many practices buy a website from one vendor, SEO from another and a review tool from a third, and nobody owns the result. This package puts the website, local SEO, booking and reviews under one plan.
Patients compare practices on Google Maps, read reviews and want to book online. A slow site, a thin Google Business Profile or a form that can’t take a booking sends them to the next practice.
Dental websites also carry real obligations. Forms that collect health information fall under HIPAA, and healthcare sites are frequent targets of accessibility demand letters.
What's included
What the dental marketing package includes
Website
Mobile-first and WCAG 2.2 AA accessible. A page for each service you offer, such as implants, Invisalign, cosmetic, emergency or pediatric care. Doctor bios with credentials, insurance and financing information, and before/after galleries with patient consent.
Local SEO
Google Business Profile setup and optimization, consistent name, address and phone across directories, location pages for real offices only, Dentist schema, and local rank tracking.
Booking and forms
Online booking connected to your practice software where it’s supported. Any form that collects health information uses a provider that signs a Business Associate Agreement (BAA).
Reviews
An automated review-request flow that asks every patient. We never filter out unhappy patients (review gating), which Google’s policies prohibit.
AI visibility
Your practice facts, services and doctors set up so AI assistants describe you accurately. See AI search optimization.
Reporting
A monthly report on calls, form submissions, bookings and rankings.
No two businesses are the same. We’re not cookie cutters.
Your price depends on your goals, your market and where you stand today. Start with a free evaluation:
- We review how visible your business is today
- We run a quick audit of what’s holding you back
- You get a custom plan and a fixed quote
Explore
What patients check before they book
Hover over or tap a number to see what patients look for on a practice website, and what the package builds.
- Book onlineA booking button on every page, connected to your practice software where it’s supported.
- ReviewsRecent Google reviews, gathered by asking every patient, never by filtering out unhappy ones.
- Insurance and financingAccepted plans and payment options, so patients don’t have to call to ask.
- ServicesA page for each service you offer, such as implants, Invisalign or emergency care.
- Doctor biosReal dentists with credentials and photos, which builds trust with patients and search engines.
- Location and hoursAddress, map and hours that match your Google Business Profile exactly.
Illustration with a fictional practice.
Compliance package
Dental website compliance package
One package that brings a practice website up to date on privacy, patient consent and accessibility: the legal pages, a cookie consent popup, consent checkboxes on every form, and a WCAG 2.2 AA accessibility audit with fixes.
Legal and policy pages
Twelve pages written from your practice’s real details, linked in the footer of every page. The full list is below.
Cookie consent popup
Analytics and ad tracking stay off until the patient agrees. Rejecting is as easy as accepting, and patients can change their choice later.
Consent gates on forms
A separate, unchecked opt-in for text messages with the required STOP and HELP wording, and a privacy-notice confirmation before health information is sent.
Tracking review
We check which scripts run on booking, intake and portal pages, so no pixel sends patient information to ad platforms.
Secure forms
Forms that collect health information use a provider that signs a Business Associate Agreement (BAA).
ADA accessibility audit
A WCAG 2.2 AA audit of the site, with fixes in the code. See the lawsuits and federal rule behind it.
The legal and policy pages a practice website needs
- Privacy PolicyWhat the website collects and how it’s used
- Cookie Policy + Cookie SettingsWhich cookies run, and a link to change choices
- Notice of Privacy PracticesYour HIPAA notice, posted prominently
- Terms of UseThe rules for using the website
- Accessibility StatementYour WCAG commitment and how to get help
- California Privacy RightsCCPA/CPRA notices, where they apply
- Financial PolicyPayment, financing and billing terms
- Insurance PolicyPlans accepted and how claims work
- Cancellation PolicyMissed and late appointments
- Online Appointment PolicyHow online booking requests work
- SMS TermsText opt-in, frequency, STOP and HELP
- Medical DisclaimerWebsite content isn’t a diagnosis or treatment
Live demo
1. Cookie consent popup
Marketing tracking: Off
Tracking stays off until the patient chooses. “Reject” is as easy as “Accept”, and they can change their mind later.
We draft the legal pages from your practice’s real details for your attorney to review. We’re not a law firm, and this isn’t legal advice. Sources: HHS: Notice of Privacy Practices, ADA News: digital accessibility rule.
No two businesses are the same. We’re not cookie cutters.
Your price depends on your goals, your market and where you stand today. Start with a free evaluation:
- We review how visible your business is today
- We run a quick audit of what’s holding you back
- You get a custom plan and a fixed quote
Includes the legal pages, consent popup, form consent and the ADA audit. Accessibility fixes are quoted after the audit.
Get your free evaluationCompliance
Compliance built into the package
- HIPAA-aware formsHealth information only goes through providers that sign a BAA
- ADA accessibilityBuilt to WCAG 2.2 AA and tested by hand
- Honest advertisingClaims stay within what the practice can document
- No review gatingEvery patient is asked, as Google’s policies require
Process
How the dental package works
Discovery
We learn your services, locations, doctors, software and goals.
Audit
We review your current website, Google Business Profile, listings and reviews.
Build
We build or rebuild the website, forms and booking, and keep URLs that already rank.
Launch local SEO
We optimize your Google Business Profile, fix listings and start the review flow.
Report monthly
We report calls, form submissions, bookings and rankings every month.
Deliverables
What your practice receives
- A website you ownA page for each service and each real office
- Google Business ProfileOptimized, with corrected directory listings
- Booking and formsConnected and tested, HIPAA-aware
- Review-request flowRunning and asking every patient
- Monthly reportCalls, form submissions, bookings and rankings
Related
Services inside the dental package
Local SEO
Local SEO and Google Business Profile, also available on its own.
Accessibility
ADA accessibility audit for an existing practice website.
AI search
AI search optimization so assistants describe your practice correctly.
Compliance and security
Website compliance and security audit: privacy, cookies and security.
Answers
Dental Marketing FAQs
Do you work with my practice management software?
We integrate booking with common platforms where they offer it. Tell us what you use and we’ll confirm before you commit.
Can you take over my existing website?
Yes. We audit it first and keep what’s working, including URLs that already rank.
Is the website HIPAA compliant?
Website content isn’t covered by HIPAA. Forms that collect patient health information are, so we use providers that sign a Business Associate Agreement (BAA).
Do you guarantee first place on Google Maps?
No. Rankings depend on distance, relevance and prominence, and no one controls those. We work on everything you can influence and report on it honestly.
For dental practices
Get your practice found and booked
Book a free consultation. We’ll review your website, Google Business Profile and reviews, and show you what we’d fix first.
Or call (323) 333-6480