Layer 6 of the SEO stack

Email Marketing: Bring Customers Back

Email marketing turns people who found you once into repeat customers and reviewers: welcome emails, appointment and order follow-⁠ups, review requests, specials and newsletters, sent only to people who asked to hear from you. It isn’t a ranking factor, but it keeps the customers your SEO brings in.

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  • Welcome & follow-⁠up emails
  • Review requests
  • Specials & newsletters
  • Permission-⁠based
Illustration with a fictional business.

What we set up

The emails that bring customers back

  • Welcome

    Sent when someone joins your list or books for the first time.

  • Follow-⁠up

    After a visit or order: thanks, care tips or a reorder reminder.

  • Review request

    A simple ask with a direct link to your Google review form, sent to every customer.

  • Specials and newsletters

    Seasonal offers, weekly specials or news, on a schedule you can keep.

Done right

Email that reaches the inbox, and follows the rules

  • Permission onlyPeople who signed up or bought from you
  • Honest sender and subjectRequired by the CAN-⁠SPAM Act
  • Easy unsubscribeOne click, honored promptly
  • Your postal addressIn every marketing email
  • Authenticated sendingSPF, DKIM and DMARC set up for your domain
  • Clean listBounces and inactive contacts removed

Sources: FTC: CAN-⁠SPAM compliance guide, Google: email sender guidelines. This is general information, not legal advice.

Answers

Email Marketing FAQs

Does email marketing help SEO?

Not directly; it isn’t a ranking factor. It helps the business results of SEO: it brings customers back, and review requests by email grow the reviews that help local search.

What rules apply to marketing emails?

In the US, the CAN-⁠SPAM Act requires honest sender and subject lines, a way to opt out that you honor within 10 business days, and your physical postal address. Gmail and Yahoo also require bulk senders to authenticate their email and offer one-⁠click unsubscribe.

Can dental and medical practices send marketing emails?

Yes, with care. We keep health information out of marketing emails and use your patient software’s tools for reminders.

Which email platform do you use?

We work with the platform you have, or help you choose one that connects to your website, POS or booking system.

No two businesses are the same

Turn first visits into repeat customers

Start with a free evaluation. We review how visible your business is today, run a quick audit and send a custom plan with a fixed quote.

Get your free evaluationWhy you need the full stack

Or call (323) 333-⁠6480