Layer 4 of the SEO stack

Google Business Profile: Win the Map Pack

Your Google Business Profile is the free listing that shows your business on Google Search and Maps: your hours, phone, reviews, photos and directions. Optimizing it is the core of local SEO, because the map pack, the top three map results, is built from these profiles.

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  • Categories & services
  • Hours & photos
  • Reviews & replies
  • Weekly posts

Explore

What a winning Business Profile has

Hover over or tap a number to see what we set up on each part of your profile.

  1. Business name and categoryYour real business name and the most accurate primary category, plus secondary ones.
  2. PhotosReal photos of your place, team and work, added regularly.
  3. Reviews and repliesA steady flow of genuine reviews, each one answered.
  4. HoursRegular and holiday hours, always accurate, so you show as “Open”.
  5. Services and productsEvery service you offer, with descriptions, so you match more searches.
  6. PostsWeekly updates, offers and events that keep the profile active.
  7. Website and booking linksLinks to the right page, tracked so you can see the calls and visits.

Illustration with a fictional practice.

What we do

What our Business Profile management includes

  • Claim and verifyOr recover access to an existing profile
  • CategoriesThe right primary and secondary categories
  • Service area and hoursIncluding holidays and special hours
  • Services and productsComplete, with descriptions
  • Photos and postsAdded every month
  • ReviewsA request flow and help replying
  • Consistent detailsMatched on Apple Maps, Bing and directories
  • Insights reportCalls, direction requests and website clicks

Sources: Google: how local results are ranked, Google Business Profile guidelines. See it in action on our local SEO page.

Answers

Business Profile FAQs

Is a Google Business Profile free?

Yes. Creating and managing the profile is free. Google ranks local results by relevance, distance and prominence, and a complete, active profile helps with all three.

Can I add keywords to my business name?

No. Google’s guidelines say the name must be your real-⁠world business name. Adding extra keywords breaks the rules and can get a profile suspended.

I don’t have a storefront. Can I still have a profile?

Yes. Service-⁠area businesses can show the areas they serve and hide their street address.

How long until I show up in the map pack?

Fixing categories, hours and details can help within weeks. Reviews and prominence build over months. No one can guarantee a map position.

No two businesses are the same

Get your business into the map pack

Start with a free evaluation. We review how visible your business is today, run a quick audit and send a custom plan with a fixed quote.

Get your free evaluationWhy you need the full stack

Or call (323) 333-⁠6480